When Stephenie Meyer featured the literary classic, Wuthering Heights in her Twilight saga, she breathed new life into Emily Bronte’s love story. Now, thanks to a new Twilight-esque cover re-vamp, sales of the book are booming.
According to Britain’s Telegraph, Twi-hards in Britain have been flocking to their nearest bookstore in droves to buy the classic novel after Meyer made it the main character Bella’s favorite book in the series. The lovestruck teen (played by Kristen Stewart in the hit films) is often seen quoting from the novel, comparing her love for vampire, Edward (played by Brit hottie Robert Pattinson) to Cathy’s passion for Heathcliff.
It was a no-brainer when publisher Harper Collins announced last fall they were going to reissue the novel, with a gothic style cover similar to Meyer’s own books. Featuring the tag line “Bella and Edward’s Favorite Book”, the marketing ploy caused a controversy in literary circles at the time but it certainly seems to have worked — sales of the book have since quadrupled.
According to Nielsen Bookscan, the reissue saw sales peak at 34,023 in Britain over the last year compared to 8,551 when the book was published with the original cover back in 2005. Wuthering Heights is now currently one of the best selling novels in UK supermarket Tesco as well as more traditional bookstores through out the country.